Big Lottery Fund

The Big Lottery Fund is a British not-for-profit organization that raises funds for philanthropic causes. My main responsibility was to update the company’s 100-page Annual Report with a refreshed layout that struck the perfect balance between the brand’s playful identity and the legibility necessary for a financial document. Straightforward charts and infographics were incorporated to highlight key information, and carefully chosen photography was applied to showcase the vast range of charitable activities that the organization is involved in.