AIR MILES is Canada’s most-recognized loyalty program. As an in-house Senior Designer, I worked closely with Art Directors, Copywriters, Marketing and Production teams to execute national campaigns for the AIR MILES brand as well as its major partner brands, including Shell, BMO, Sobeys and Rexall. My role was to apply the campaign’s creative direction to print and digital assets while also finding design solutions that adhered to the brand standards of both AIR MILES and its partners.