Baked by Vee

Baked by Vee is a Toronto-based dessert caterer that needed a visual identity to highlight their specialty – cupcakes! The objective was to create a logomark that was playful, inviting and visually delicious. The final logo combined an icing-like font and a chocolate-coloured background to portray a dessert-like stamp. Stationery, packaging, and storefront decals were further conceptualized to bring the brand into a physical environment in an exciting way.