top of page

Hello Fresh

HelloFresh is meal-kit service that delivers delicious meals every week on an international scale. When they were looking to introduce the brand to the London market, I was asked to design a subway ad that highlighted subscription benefits while whetting the appetites of savvy Londoners. The end result blended the foundations of the existing brand with dashes of regionalized elements and was so well received that they became the #1 recipe box in the UK.

bottom of page