PupWEPS

WEPS is a startup, e-commerce brand that specializes in socially-responsible wet wipes for pets. In order to stand out in a crowded market, WEPS needed a logo and packaging strategy that stood out from the pack (pun intended) and showcased their brand values. To set them up for future success, I created a visual identity that could be used to align marketing collateral under a cohesive look and feel.